Born from a fateful conversation between friends Ryan Malone and Giles Massie-Taylor in the Stone Cafe in Dalston, Decode was then as it is now about creating an umbrella brand for emerging London based designers.
Previewing at the Salone International del Mobile in Milan before officially launching during the London Design Festival, Decode become instantly recognised culminating in being awarded "Best New Brand" at the British Design Awards.
Products such as the Wire and Heavy pendants, which formed part of that inaugural collection, still remain a core component of the brand to this day.
Collaboration and an openness in the creative process has always been central to the Decode brand.
No more so than with the limited edition Vessel series, a parallel launch with Samuel Wilkinson and Hulger, designers behind the iconic Plumen lamp. These unique and truly individual forms, created by master glassblower Stewart Hearn, would go on to become the production version that remains a core part of the Decode collection to this day.