Rooted in East London, Decode is a dynamic British lighting brand with a mission to bring the creativity, diversity and innovation of the Capital to a Global audience
— Our commercial clients include
WeWork . Spotify . Radisson . TK Maxx . Google . J Jill . Fat Face . Wahaca . Esprit . Hilton . Microsoft . Wasabi . InterContinental . MGM Grand . Best Western . Swisscom . Camino Real Hotels . BAA . Mandarin Oriental . Novotel . Nandos . Giraffe . Jamies Italian . Yoo . Restaurant Story . Tom’s Kitchen . Rough Trade . Rooster Piri Piri .
Born from a fateful conversation between friends Ryan Malone and Giles Massie-Taylor in the Stone Cafe in Dalston, Decode was then as it is now about creating an umbrella brand for emerging London based designers.
Previewing at the Salone International del Mobile in Milan before officially launching during the London Design Festival, Decode become instantly recognised culminating in being awarded "Best New Brand" at the British Design Awards.
Products such as the Wire and Heavy pendants, which formed part of that inaugural collection, still remain a core component of the brand to this day.
Continuing to grow the collection, Decode followed the previous years Heavy pendant with the award winning Heavy Desk Light.
Collaboration and an openness in the creative process has always been central to the Decode brand.
No more so than with the limited edition Vessel Series, a parallel launch with Samuel Wilkinson and Hulger, designers behind the iconic Plumen lamp. These unique and truly individual forms, created by master glassblower Stewart Hearn, would go on to become the production version Vessel pendant and floor lights and Decodes most successful product range to date.
Born in to recession, reaching that five year mark was a milestone that unfortunately not every brand was able to achieve. To celebrate Decode took over the iconic Village Underground venue in East London for a single night to celebrate everything that makes the brand tick.
Since the beginning, Export has always been a core component of the Decode brand and eyes have always been firmly focussed on crossing the Atlantic.
In 2014 that ambition became a reality with the introduction of UL listing, securing the US Trademark, launching new collections in both New York and Los Angeles and creating a strategic partnership with brand agency Small Office.
You can't avoid the inevitable, and in 2016 it became clear that Decode should become exclusively a lighting brand.
New collaborations with designers such as John Tree and Daniel Schofield, as well as brand staples Samuel Wilkinson and Viewport Studio, meant that Decode doubled it's lighting collection.
It also saw the launch of the Worlds first coloured carbon fibre light. Devleoped in conjunction with materials specialists Hypetex and designed by John Tree, the Carbon Lantern pushed the boundaries of this new material.